Distributors & Jobbers
Your reps are in front of installers and jobbers every day. Minecart makes sure what they're learning actually reaches you.
Sales Intelligence for the Aftermarket
Your business is sitting on a gold mine.
You’ve built the dashboards. You hired the analyst.
But in industries like the automotive aftermarket, the most valuable intelligence never makes it into either. It lives with your sales team. Tromml captures that knowledge and turns it into more effective teams and better business decisions.
Built with the aftermarket
Where AI Meets Industry Experience.
Trusted by top automotive brands
Designed for members of
MEMA Innovation Award Winner 2025MEMA Startup Challenge Winner 2024
Unlocking Sales Intelligence
A trommel separates the dirt from the gold.
Tromml applies this concept to your business.
In relationship-driven industries, your most valuable intelligence isn’t found in dashboards. It’s hidden in customer conversations, sales calls, emails, and the knowledge your team carries every day. Every interaction contains pricing signals, competitive threats, growth opportunities, and the moments that determine whether an account grows or walks away.
The problem is this intelligence has never been activated. Traditional CRMs were built to record work, not understand it.
Tromml changes that. We make it effortless to capture customer intelligence, uncover hidden opportunities, and turn them into action. A system designed to find the gold, then put it to work.
Who we serve
Built for the people who keep the aftermarket moving.
Whether you’re running a field sales team, managing a territory, representing multiple lines, or connecting a member network, the signal problem is the same. We built Tromml for all of you.
Manufacturers
Your field team and rep agencies generate more market intelligence than any survey could. We help you capture it.
Rep Agencies
You cover multiple lines and your value is knowing the market better than anyone. Minecart captures that knowledge before it disappears.
Program Groups
Your member network is generating field intelligence every day. Tromml gives you visibility into what's actually happening at the account level.
Meet Minecart
Build an AI-empowered sales team at the click of a button.
One tap starts the recording. AI does the rest, turning every conversation into follow-ups and account signals your team can act on immediately.
The Gold You Will Find
Today’s opportunities lead to tomorrow’s intelligence.
Real signals your team is already generating, just never captured until now.
Competitive threat, caught early
Four reps flagged the same competitor pricing move in one week. Minecart connected the dots before it cost the deal.
Follow-up, recovered in time
A promised follow-up went quiet for three weeks. Minecart flagged it before the account went cold.
Market signal, from the field
Three installers asked the same question in one month. Minecart caught the pattern before it became a problem.
Institutional knowledge, kept
A seven-year rep gave notice. Their account history stayed in the system, not the parking lot.
How it works
Minecart: The System of Action
Improve manager visibility and rep productivity.
Your CRM tracks the transaction. Minecart captures the conversation, every visit, every insight, every follow-up, logged in seconds and surfaced to the people who can act on it. Not another tool to fill out. The layer your CRM was never built for.
- Voice-first, one-tap capture, works offline
- AI extracts follow-ups and flags account risk automatically
- Account briefs generated before every visit
- Manager dashboard surfaces weekly signals, not raw notes
- Connects to your existing CRM, ERP, and data stack
From our customers
“I didn’t realize how much was slipping until I could see it in one place. The signals were there, we just weren’t hearing them.”
Gold Standard Program
Future-proof your sales team.
Distributors with AI-enabled sales teams save 5-10 hours a week while seeing a 20% to 30% reduction in their cost-to-serve ratios.
With the Gold Standard program, you can make this possible by giving your team the tools and training they need to step into the next generation of aftermarket sales.
“I walked in knowing very little about AI beyond what I’d heard on the news. I was concerned about data security and data ownership. I wasn’t sure what AI use cases might exist in my organization. Lauren did a fantastic job explaining the basics of prompt and context engineering while giving examples of real world use cases relevant to my industry [heavy duty commercial vehicle aftermarket]. The experience was hands-on, utilizing a secure “sandbox” environment Lauren provided where I could view and fine-tune the AI output from my prompts in real time. I highly recommend this training to anyone looking for a competitive advantage for their company.”
Our core mission
We design AI solutions built to deepen relationships, not to replace them.
The aftermarket runs on people. The rep who remembers what the customer mentioned three visits ago. The distributor who follows up before being asked. The manager who knows which accounts go quiet before they call to complain.
Most AI companies want to automate that away.
We think that’s exactly wrong. We built Tromml to make every rep more prepared, every follow-up more consistent, and every customer relationship harder to compete with.
Not by replacing what makes this industry great. By finally giving it the infrastructure it deserves.
The Tromml system
Capture. Refine. Act.
Tromml’s solutions focus on taking critical data from the field and turning it into the “next best action.”
Minecart
In the field
The mobile app reps use to log every visit, voice note, and conversation.
0:24
“Walked the floor with Frank, wants pricing on the new endcap before Q3.”
Northland DistributionFollow-up due
AI Refinery
The engine
Connects raw activity with your existing data and refines it into structured signal.
Signal graphAlways on
CRM activity
Field notes
ERP records
Email threads
AI
Account signal
Risk flags
Next-best action
Headframe
For managers
The dashboard where managers see what's happening and what to act on.
Priority accountsToday
Northland Distribution
Follow-up due
Cascade Auto
Competitor risk
Bayline Parts
Renewal window
Minecart
In the field
The mobile app reps use to log every visit, voice note, and conversation.
0:24
“Walked the floor with Frank, wants pricing on the new endcap before Q3.”
Northland DistributionFollow-up due
AI Refinery
The engine
Connects raw activity with your existing data and refines it into structured signal.
Signal graphAlways on
CRM activity
Field notes
ERP records
Email threads
AI
Account signal
Risk flags
Next-best action
Headframe
For managers
The dashboard where managers see what's happening and what to act on.
Priority accountsToday
Northland Distribution
Follow-up due
Cascade Auto
Competitor risk
Bayline Parts
Renewal window
Real-time capture
Activity logs the moment it happens — on phone, browser, or offline.
AI that understands context
Refines messy activity into accounts, products, and intent.
Actionable insights
Routes the right call to the right person, not another inbox.
Our gift to you
See what’s already in your customer conversations.
Attach up to 50 call transcripts or 100 sales notes, any format, any mess. We’ll find the signals, the missed follow-ups, and the opportunities in your existing data and send them back. Free.
No call required. No commitment. Just proof.
What your frontline knows, finally visible.