Solutions · AI Training
Your team is ready to use AI. We will show them how.
Tromml brings hands-on AI training directly to your team. Built for distributors, manufacturers, and the people who keep the aftermarket moving. We’ve spoken at SEMA, MEMA, Auto Care, and keynoted AAA’s annual conference. Now we’re bringing that expertise to your company.
The core belief
AI should make your team better at relationships. Not replace them.
The aftermarket runs on people. The rep who remembers what the customer mentioned three visits ago. The manager who follows up before being asked. The distributor whose team makes every customer feel known.
Most AI training misses this completely. It teaches people how to use tools without connecting those tools to what actually drives this business.
We teach it differently. Every skill we cover is connected to a relationship outcome:
- How to prep for a conversation so the customer feels valued.
- How to follow up on what matters before it slips.
- How to use AI to be more present in the interaction, not less.
We’ve spent years in the aftermarket watching teams adopt AI tools that never got traction because nobody taught them how to make those tools serve the relationship. This training is what we wish those teams had started with.
The follow-up problem
Most reps mean to follow up. They just don’t have a system.
The customer mentioned something important. Your rep heard it, meant to come back to it, and then eight more conversations happened. By the end of the week it was gone.
That’s not a character problem. That’s a systems problem, and it’s costing relationships every week.
This training fixes the system. Your team learns to capture what matters. They learn to use AI to draft follow-ups before they’re back in the car. They build the habits that make every customer feel like a priority, not just the ones your best reps happen to remember.
What we teach
We skip the theory. We get into your world.
Every example comes from the aftermarket. Every skill your team learns is one they can use the next business day. Real scenarios: prepping for a visit with a jobber you haven’t spoken to in 60 days. Drafting a follow-up that actually gets a response. Surfacing the opportunity in a conversation your rep had last week.
Know what to listen for
Pricing pressure. Competitor mentions. Follow-up commitments. Relationship intelligence. The signals that matter, and how to capture them in a way your whole team can use, not just your best rep.
Follow up on everything that matters
How to use AI to draft follow-ups from conversation context before the moment is gone. The habit that turns every transaction into a relationship.
Prep for every conversation
Pull account history, open follow-ups, and relevant signals before any customer interaction, field visit or phone call. Walk in knowing what to say and what you said you'd get back to them on.
Prompt AI for aftermarket use cases
What makes a useful prompt versus a useless one in distribution. How to get outputs that reflect your business, your accounts, and your industry, not generic answers that could belong to anyone.
Use SecureAI Chat effectively
How to use a private AI workspace to act on customer intelligence, follow-ups, prep, competitive queries, line review analysis. All without your company data leaving where it belongs.
Build habits that stick
AI adoption fails when it adds friction. We teach the workflows that make these tools feel effortless, so your team actually uses them, every day, without being reminded.
Formats
Three ways to work with us.
45–90 minutes
Conferences & Webinars
Energize a room and make AI real. Perfect for industry events, annual meetings, buying group conferences, and sales kickoffs. Your audience leaves with something they can use on Monday, and a clear sense of why relationships, not automation, are what this is all about.
3–4 hours
Half-Day Workshop
Our most popular format. Focused, practical, designed to get your team moving. Works for inside sales teams, field sales groups, leadership, or any company meeting where you want to give AI a real debut. Hands-on skills your people apply immediately.
6–7 hours
Full-Day Intensive
For teams ready to go deep. Morning covers AI fundamentals and prompting for the aftermarket. Afternoon is hands-on application, your team works through their actual workflows: follow-up processes, account prep, competitive queries, and line review prep using real AI tools. You leave with a customized AI playbook built around your specific use cases.
Included in Gold Standard
Training comes built into Gold Standard.
If you’re looking at Gold Standard, training comes with it, deployed alongside a full Minecart rollout, SecureAI Chat, and quarterly signal reviews.
It isn’t a bolt-on. It’s how the tools actually get used: how your team learns to capture better intelligence, follow up on what matters, and use AI to serve the relationship instead of replacing it.
Built with the aftermarket
The companies that know this industry are already at the table.
Trusted by top automotive brands
Designed for members of
One last thing
Your team already has the relationships. Give them the tools to use them better.
Let’s talk about what training looks like for your team, your format, your focus, and what you want them to walk away with.