Technology
Built for the field. Refined for the aftermarket.
The Tromml technology stack is purpose-built for distribution, capturing what happens in the field, refining raw activity into structured intelligence, and putting it in front of the people who can act on it. Not adapted from another industry. Built from the ground up for this one.
How it works
Capture. Refine. Act.
Minecart captures what happens with your customers. AI Refinery turns it into signal. Headframe puts that signal in front of the people who act on it.
Minecart
In the field
The mobile app reps use to log every visit, voice note, and conversation.
“Walked the floor with Frank, wants pricing on the new endcap before Q3.”
AI Refinery
The engine
Connects raw activity with your existing data and refines it into structured signal.
Headframe
For managers
The dashboard where managers see what's happening and what to act on.
Northland Distribution
Follow-up due
Cascade Auto
Competitor risk
Bayline Parts
Renewal window
Minecart
In the field
The mobile app reps use to log every visit, voice note, and conversation.
“Walked the floor with Frank, wants pricing on the new endcap before Q3.”
AI Refinery
The engine
Connects raw activity with your existing data and refines it into structured signal.
Headframe
For managers
The dashboard where managers see what's happening and what to act on.
Northland Distribution
Follow-up due
Cascade Auto
Competitor risk
Bayline Parts
Renewal window
Real-time capture
Activity logs the moment it happens, phone, browser, or offline.
AI that understands context
Refines messy activity into accounts, products, and intent.
Actionable insights
Routes the right call to the right person, not another inbox.
The three products
Built so nothing falls between the cracks.
Minecart
The rep's field companion
The rep captures it. Nothing slips through.
Minecart is the mobile app reps use in the field, voice, text, or tap, offline or on. Every visit, every conversation, logged the moment it happens.
AI Refinery
The engine in the middle
Raw activity becomes signal. Automatically.
AI Refinery sits between the field and the dashboard, it structures notes, extracts follow-ups, and pulls in data from your existing stack. What reaches the manager is already refined.
Headframe
The manager's command center
Managers see everything that matters, right now.
Headframe surfaces account health, coverage gaps, and priority actions, built from what reps are actually doing. Coaching becomes specific. Decisions stop waiting for the next report.
The refinery in detail
How AI Refinery works.
AI Refinery is the intelligence layer that’s always on, automatically processing what comes in from Minecart and connecting it to what already lives in your data stack.
Ingest
Raw field notes, voice recordings, and activity data flow in from Minecart. Data from your CRM, ERP, and existing systems flows in from integrations. Call transcripts feed in directly.
Refine
AI Refinery structures unstructured notes, extracts action items and follow-up commitments, identifies named entities (accounts, products, competitors, brands), and matches activity to the right account.
Connect
Refined field intelligence is connected to your existing data, account history, sales performance, product information, to build a complete picture of what's happening with each account and across your territory.
Surface
Structured signals reach the right people at the right time. Priority accounts to managers. Account briefs to reps before visits. Competitive patterns to leadership. Follow-up risks before they become lost accounts.
Integrations
Fits the tools your team already uses.
AI Refinery connects to the systems where your data already lives. What flows into Minecart and Headframe is richer because of what’s already in your stack, CRM history, ERP data, email context, and more.
- Salesforce
- HubSpot
- SAP
- NetSuite
- Excel / Sheets
- Custom ERP
With SecureAI Chat
Your intelligence, connected to AI that knows your business.
Once AI Refinery has structured your field intelligence, SecureAI Chat gives your team a private workspace to query it directly, without your competitive data going into ChatGPT.
Ask questions about your market. Draft follow-ups from visit context. Prep for line reviews with real field signal. All in a private environment that’s configured for your industry, your accounts, and your terminology.
Built for the aftermarket
Purpose-built for distribution. Not adapted from something else.
Most sales intelligence tools were built for SaaS or enterprise software companies and adapted for distribution. Tromml was built for the aftermarket from the ground up.
AI Refinery understands the structure of distribution relationships, the rep, the jobber, the installer, the buying group, the manufacturer rep. It understands product categories, brand hierarchies, and the dynamics of a field sales motion in this industry.
That specificity is what makes the outputs useful, not generic insights, but intelligence that maps to how your business actually works.
Built with the aftermarket
The companies that know this industry are already at the table.
Trusted by top automotive brands
Designed for members of
One last thing
See the technology in action on your data.
Attach up to 50 call transcripts or 100 sales notes. We’ll run them through AI Refinery and show you what surfaces. Free. No commitment.