The questions distributors ask before they start.

Tromml is sales intelligence built for the automotive aftermarket. The answers to your biggest questions are already in the conversations your frontline has every day — and most of them disappear. Minecart captures what was said, the AI Refinery separates signal from noise, and Headframe puts it in front of the people who can act.

Sales managers, executives, and owners at distributors — regional warehouse distributors, buying group members, and independents across parts, accessories, tools, and equipment. It speaks the language of jobbers, installers, counter staff, line cards, and territories because it was built by people who know distribution.

Generic tools were built for everyone and retrofitted to your world. Tromml was built for the aftermarket from the first line of code. It knows what a competitor pushing import belt pricing in the Southeast means, and why three installers asking about timing chain warranty coverage in the same month is a pattern worth acting on.

No. It scales from a single region to a national footprint. Most teams start with a 90-day pilot on one show or one territory — prove the signal is real before committing to a year.

No. This is a people business, and Tromml is the anti-replacement AI company. Reps stay reps. The software gets out of their way and makes their judgment more valuable — so the customer feels known and the relationship gets harder to compete with.

Tromml won the 2025 MEMA Innovation Award and the 2024 MEMA Startup Challenge, and works alongside SEMA, MEMA, and the Auto Care Association.

Minecart captures what your reps hear in the field — a visit, a phone call, a counter conversation — and turns it into signals managers can act on. One-tap voice capture, follow-ups extracted automatically, account briefs ready before the next visit.

Your CRM tracks the transaction. Minecart captures what was said. CRMs live in the back office and ask reps to fill things out; Minecart lives in the field and gets out of their way. It sits alongside what you already run — no rip-and-replace.

Your existing accounts, contacts, and activity, plus the conversations your reps capture going forward. Getting that history loaded is part of onboarding, so your team captures from day one — not week six.

Pilots are scoped to show measurable impact in the first 30 to 60 days, without a long implementation. Send us 30 days of rep notes or call transcripts and we’ll find the signals before you commit to anything.

Capture is voice-first and takes seconds — no accounts to select, no fields to fill, works offline. It gives reps something back: account briefs built from real history, so they walk into every visit already knowing what to say.

Yes. It surfaces accounts going quiet, follow-ups that haven’t happened, and coverage gaps — which accounts haven’t been called on in their expected cadence. You see where attention needs to go this week without asking for a status update.

SecureAI Chat is a private AI workspace for your team — secure access to leading AI models for research, writing, analysis, and communication, without your work leaving your environment. It’s included in the Gold Standard program and available on its own.

No. What happens in your environment stays in your environment. That’s the difference between a private workspace and pasting company information into a consumer chatbot.

Different models are better at different jobs — one for analysis, another for drafting, another for summarizing. SecureAI Chat gives your team the right tool for each task inside one secure place, instead of juggling separate logins.

Consumer tools are built for one person and one account. SecureAI Chat is built for a team — data governance, multiple models, and administration for everyone, so the whole organization can work with AI safely.